Gender Reflections

To launch a unisex collection for Zalando the idea was to let a conversation with the gender free community lead the campaign. We asked 24 leading personalities within the topic the question: Is gender out of fashion? We produced content and films around the answers and let the campaign run as a social chain online inbetween their accounts and invited followers to take part in the coversation. It was one of the most successfull capsul collection launches for Zalando in the Nordic markets where it was dropped.