This is a loving thanks to the cold, dark and beautiful place close to the north pole that has shaped volvo since it's birth 1927: Sweden. The idea was to reimagine an old classic swedish song called "winters tale". In a four minute music video we travel through Sweden. The film featured ice hockey legend Börje Salming, world champion Emma Green, fashion designer Carin Rodjebjer and rap artist Timbuktu. The song was created with artists Amanda Bergman & Oskar Linnros. This was the launch campaign under the "Made By Sweden" concept that ran successfully for several years.

AWARDS

Gold Art directors club
Gold Swedish Golden Egg Film
Silver Swedish Golden Egg Craft
Silver Cannes Lions
Gold 100 Wattaren Effectivness
Gold best film Roy Galan
Best ad of the year in Sweden
Silver Roy Cinematography
Silver Eurobest
Silver Cresta
Silver LIA

“VOLVO CAPTURES THE MELANCHOLY
BEAUTY OF SWEDISH WINTER IN STRIKING NEW FILM”
—FAST COMPANY