Sometimes you need to go back to where you come from to find a new beginning. to celebrate the a new look, design programme for volvo, and a new beginning. We teamed up with avicii, the best dj in the world. together we went back to tim bergling (avicii's) childhood place where he spent time with family and friends growing up in the summers. Avicii created a james bond like version of nina simones hit "feeling good" singing "it's a new dawn, it's a new day, it's a new life" which was the perfect song to celebrate the rebirth of volvo and to new beginnings.

THE FILM HAS 43+ MILLION VIEWS ON YOUTUBE
THE SONG HAS 79+ MILLION STREAMS ON SPOTIFY