Most of us reach a point in life when we have to choose. career over passion. Work over play. it’s when surfers turn ceos. Photographers turn lawyers. Fly-fishers turn doctors. Mountain climbers turn engineers. It's when you put a piece of yourself on hold. And as time passes, the things you used to love doing, start to fade away. This is a reminder to not forget what you love. All the activities that you once embraced. a message amplified by an original speech by the philosopher alan watts, recorded in 1959. This is a tribute to his legacy and the values he shared with volvo. Introducing the get away car. The new volvo v90 cross country.

“VOLVO REMINDS US TO BE MINDFUL IN A SPOT NARRATED BY PHILOSOPHER ALAN WATTS”
— AD AGE