This campaign was launched just after the covid pandemic. Climate scientists said that carbon oxcide emissions had never been so low because people had "stayed on the ground" instead of flying. So we created a campaign where we celebrated the fact that staying on the ground is the future of travel. A song with the title 'Stay on the ground' led the campaign in an interpretation by the artist Veronica Maggio. The campaign was the most successfull to date for SJ, Swedish Railways. Climate activist Greta Thunberg even tweeted aboutit.