I'm a creative director & art director from Sweden, specializing in developing concepts and executing them beautiful to drive brand love. With a background in graphic design and art direction I've always valued ambitious craftsmanship.
While some view advertising as data and science, I see it as a commercial art form. It's about creating something that is interesting and moves people for real.
Throughout my career, my work has been recognized with 143 major awards, including 9 Grand Prix, 34 Gold, 38 Silver, 56 Bronze, and 4 Yellow Pencils. These accolades have come from prestigious organizations such as Cannes Lions, One Show, D&AD, Andy, Clio, NYF, LIA, Eurobest, Guldägget, Cresta, Epica, and the Art Directors Club. I have also been awarded the Grand Prix Swedish Journalist Prize for Cards of Qatar.
My skills encompass Creative Direction, Creative Strategy, Art Direction, Branding/Identity, and Design Direction.
For over 15 years, I have been a senior creative partner at Forsman & Bodenfors. Prior to that, I worked as an Art Director at North Kingdom from 2003 to 2005, and at Digit London from 2002 to 2003. I also worked as a Designer at Sandberg & Trygg in 1998 and 1999.
Throughout my career, I have had the opportunity to work on brand creative concepts and 360 campaigns for renowned brands such as Volvo, Helly Hansen, Tretorn, Zalando, Ikea, United Nations, Puma, Electrolux, Faktum, SSRS, SJ, Häagen-Dazs, Vitamin Well, and Forza Football.
I have also had the privilege of collaborating with top artists and celebrities, including Zlatan Ibrahimovic, Swedish House Mafia, Hans Zimmer, Avicii, Sigur Ros, Oskar Linnros, Timbuktu, Veronica Maggio, and Börje Salming.
In terms of education, I studied Creative Marketing Art Direction at Hyper Island from 2000 to 2002, and attended the Forsberg School of Communication from 1999 to 2000. Prior to that, I completed a Marketing program in high school from 1996 to 1999.