Creative director & Art director with Love for Craft

143 awards. 9 Grand Prix, 34 Gold, 38 Silver, 56 Bronze, 4 Yellow Pencils. Cannes Lions, One Show, D&AD, Andy, Clio, NYF, LIA, Eurobest, Guldägget, Cresta, Epica, Art directors club. Creative Direction + Creative Strategy + Art Direction + Branding & Identity + Design direction

Uncut AI 
'AI Brains For Brands'

United Nations x Zlatan Ibrahimovic
'805 Million Names'

How do you make the world aware that 805 million people are suffering from hunger? In the culture of football sports its common that players wear tattoos of people they keep close. Inspired by this we asked one of the best players in the world Zlatan Ibrahimovic (that also had suffered from hunger growing up) if he could tatto the names of those 805 million people on his body and score in a live game. In a PSG game in Paris Zlatan scored and revealed the tattos on his body infront of the live cameras following the game.

Reached over 1.2 billion people
4600+ news articles world wide
14.4 million social interactions
40+ million views.
In 2022 UN WFP won the nobel peace price.

The Campaign was awarded 2x Grand Prix in Clio Sports, Gold in Cannes Lions and gold in all major award shows around the world.

Tretorn
Sealevel Re-Boot

To launch a new Eco friendly product line for outdoor brand Tretorn we created The Sealevel Re-boot. A limited edition boot that feature a measuring stick to highlight one of the biggest consequences of the climate crisis – rising sea levels. By the year 2050, sea levels may rise by 26 cm. As a reminder that if changes are not made now, the boots won’t keep you dry by 2060. All proceeds go to Sea Life Trust.

Volvo x Swedish House Mafia
Leave the world behind

Swedish House Mafia had just decided to break up after years of touring and Volvo was about to launch the new Volvo XC60. The idea was to be a part of Swedish House Mafias big 'Goodbye' moment by creating a music video where they left the city in the new Volvo XC60. SHM's first hit was the track 'Leave the world behind' which was remade for the final goodbye. The campaign was celebrated as a new arty pop cultural way of putting a spotlight on a car.

SJ
Nu stannar vi på marken.

Volvo
Made By Sweden

Made By Sweden was a 6 year long campaign concept for Volvo that we dreamed up to celebrate the heritage build premiumness. We wanted to give a loving thanks to the roots, the little country in the north that has shaped Volvo trough all years. In this chapter 'Vintersaga' we made an ode to the darkest months of the year the winter in Sweden. The campaign was original as a new way of making car commercials, it was wideley celebrated and talked about in Scandinavia and in the world. In the coming years it became a reference for many automative brands.

Puma Football
Beware of The Underdog

Beware of the underdog is a motivational campaign to all David vs Goliath's out there. To inspire them to keep moving forward because all Goliaths where underdogs one day. We won a pitch with this concept for Puma Football.

Ikea
Homemade is best

How do you make people discover IKEA's new ovens in an unexpected way? The idea was to create a visually stunning baking book that was de-constructed classical recipies. The was designed as a 140 page coffetable book and translated to 16 languages and sold in IKEA stores around the world. The book was awarded the 3rd best coobook in the world. It was exhibited at London Design Museum where it won gold for best graphic design. Homemade is best for IKEA went 'viral' and was awarded gold in every major award show around the world.

Bang & Olufsen
Defy Ordinary

Defy Ordinary is a celebration concept of not following the ordinary path when you set out to create something. This mindset has driven Bang & Olufsen to create the worlds most extraordinary sound systems in the world. The concept included some collabs that was  out of this world to celebrate the mindset. Imagine Bang & Olfusen x Hermés creating the sound system of your dreams. This concept was dreamed up for a pitch.

Superstudio
Digital identity

A new digital Identity designed for the talented creative production house superstudio.

Chivas
Success has no borders

A concept to celebrate 'success' dreamed up in a pitch for Chivas Regal.

Blankspot x Forza Football
Cards of Qatar

In 2010, Qatar was awarded the 2022 FIFA World Cup. Since then, thousands of migrant workers have died or been seriously injured. Instead of football players, Cards of Qatar highlight the humans behind the statistics and the stories of the workers who never returned. A unique collaborative project between journalistic platform Blankspot, the app Forza Football and Forsman & Bodenfors, the main goal was to shed as much light on the journalism as possible. All stories have been collected by Martin Schibbye and a team of local journalists in India, Nepal, and Bangladesh. The project was awarded the The Swedish Grand Prize for Journalism.

Volvo
Art direction

To Art direct Volvo's images visually unique the idea was to always shoot everything in Sweden/Scandinavia and only use natural light. This gave Volvo a very distinct beautiful ownable look.

Vitamin Well
Athletic Club

The idea was to create a digital training club for the Vitamin Well brand. The home of the club would be their instagram feed with training inspiration from their huge network of athletes that provided inspiration and advice for people to move more. This was a concept for a pitch.

Volvo x Avicii
A New Beginning

A campaign for celebrating new beginnings. At that time Avicii was in a good place to work on his new beginning, in a film we went back to where Avicii spent his childhood summers. Avicii recreated the iconic song 'feeling good' by Nina Simone to score the campaign. The film has 40+ million organic views on youtube and the song has 80+ million streams on spotify.